When we talk about roles in an agency, we're actually discussing types of jobs. In a chaotic environment where clients are gods and deadlines are doomsdays, the lines between these jobs become blurred.
It's not uncommon for one person to perform more than one role and for a group of people to juggle the same role between them.
What matters is that the job gets done right within a specific time frame.
Define “done right” and “specific time frame”. To do this, we need to take a few steps back and talk about client relationships, team coordination, and time management.
Meet the Protagonists of an Agency
Let's meet the heroes of a typical agency! Each of these roles contributes in its own way to completing projects on time and providing the best service there is to clients.
Responsible for defining project scope, time estimates, and available resources. They make sure the team sets reasonable and achievable deadlines and then organize activities to accomplish them successfully.
Roles and Responsibilities of Project Managers
Establishing the first contact and maintaining a productive relationship with clients is their primary role. They're the ones who communicate with clients regularly and make sure they're happy with the projects' results and delivery. Account Executives are often the bridge between a client and the team that brings their ideas to life.
Roles and Responsibilities of Account Executives
The term "designer" covers a wide span of jobs. From art directors to graphic designers, they define the visual aspect of a creative project.
Roles and Responsibilities of Designers
Coding is the art of transforming a design and functionality into digital reality. There are about a dozen types of developers whose job is to collaborate with designers, clients, and product owners.
Read About All Types of Developers
If you're in the business of software, you know that it has to be bug and glitch-free before it's delivered to users. Testers are there to find creatively every possible scenario a customer could go through when using the product, detect any issues and report them back to developers.
Learn More About Software Testers
Scrum Master / Agile Coach
These roles are typical for software companies; however, they are sometimes employed as consultants by agencies in an attempt to apply management methodologies successfully to other industries.
Roles and Responsibilities of Scrum Masters
Stemmed from the Scrum/Agile framework, this role successfully links the business strategy and the development team. They prioritize tasks and ensure the company's goals are reached on time by working closely with developers.
Become a Successful Product Owner
Paperwork is most certainly a big part of an Office Manager's job. Legal matters, contracts, reports, and other administrative tasks keep them busy. Communication and correspondence with management, employees, and external partners is the other side of the job description coin.
Read All About the Indispensable Role of Any Business
Hiring new employees, taking care of their onboarding process, making sure they interact with others smoothly, and constantly following their performance and compensation are all responsibilities of the HR department. They work closely with office managers and upper management.
A Supporting Function of the Entire Business
Social Media Manager
Back in the day, it was all about newspaper ads, billboards, and radio jingles. Now, the presence on social media platforms speaks volumes of a brand's strategy. Social Media Managers are there to represent their company in the best way possible and push messages to their audience.
Read All About Those Who Manage Communities
There are myriads of brands out there fighting for the best search results. It's not always a fair fight, and when you don't have the means, you need to have the brains. On the other hand, you need to play your hand right even if you have the means. That's where SEO Specialists step in. They'll tell you which keywords need funding and which ones should be overlooked.
How SEO Experts Optimize Their Presence on the Web
Content / Copywriters
Designers tell a brand's story through images while writers do it through words. From 30-character headlines to 3000-words long pages, Copywriters and Content Writers spread the word about a company's mission and its offer.
Roles and Responsibilities of Copywriters
If you want to make an appearance in the digital world, you need to invest. Managing pay-per-click ads is a full-time job that requires daily fine-tuning and attention. This role is strictly linked to SEO, market research, and budgeting.
Learn All About the PPC World
Sales / Business Developers
Scanning the market and forging new partnerships is what these team members do. They make sure an agency doesn't have to choose between feast and famine when it comes to business deals.
Roles and Responsibilities of Business Developers
The creative manager is a seasoned creative with tons of ideas and experience. They make a perfect mentor for other creative professionals, but they also point them in the right direction and motivate them.
Find Out What Creative Directors Do