Svetozar Krunic Photo

Svetozar Krunic

Head of User Acquisition

Sverozar is at the helm of our performance marketing cruiser, making sure the engines are oiled up and the compass is always set to true north.

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3 posts by Svetozar Krunic

What Is Marketing Automation? Cover Image

What Is Marketing Automation?

As you all know, automatization is a process in which machines replace human labor, typically those repetitive tasks that computers can perform faster than humans. This was one of the founding principles ...

Marketing 6 min read

User Behavior and Lead Scoring Cover Image

User Behavior and Lead Scoring

We strive for a better understanding of the conversion journeyBehavioral analytics is comprised of metrics which determine how the user behaves when using an application, or visiting a website. These metrics ...

Marketing 5 min read

CAC & LTV in SaaS Cover Image

CAC & LTV in SaaS

Customer Acquisition Cost - the one metric that can determine the fate of a business. We hear it being mentioned more and more in financial reports, and with the advent of internet-oriented businesses ...

Marketing 3 min read