Story written by Michael Friedrich, Managing Director at brandpfeil
Brandpfeil supports companies in reaching their customers online. Depending on their products and potential customers, this can involve a completely different set of tasks: reaching an extremely specific target group with a personalized newsletter in B2B or setting up an e-commerce shop for B2C end users.
Accordingly, the challenges are often unique, and smooth internal communication and distribution of tasks are crucial for success. As Managing Director of brandpfeil, I am also responsible for software and organization.
Our dynamic work processes are challenging for our project managers. Projects have to be broken down into actionable tasks for our specialist teams like online marketing, design, and web development. Timelines have to be met, and project budgets should not be exceeded. Last but not least, the management wants to know how the top and bottom lines are developing.
Before we started working with ActiveCollab, we had every perspective in a separate tool:
- task management
- time tracking
- billing information, which was incomplete, sometimes inaccurate, and took manual work to transfer data from one tool to another.
We felt that this couldn’t be the best way to go.
ActiveCollab offered us an all-in-one-solution, which made our workflow much more efficient. Tasks can easily be assigned and are immediately ready to be tracked. Even our billing process got significantly easier because we can use ActiveCollab to create bills based on tracked time records or fixed budgets.
Overall, ActiveCollab did streamline our internal communication and helped us get rid of some unnecessary and mundane administration tasks.
When we had to establish remote work at scale during the Corona lockdown, ActiveCollab helped us clearly communicate tasks and responsibilities. With ActiveCollab, we are reassured that no task will be forgotten, and we can spend our time doing what we do best: helping our customers reach their goals.