Making Brands Cool With Two&From

Making Brands Cool With Two&From

Story written by A.V. Bugarin, Concept Developer at Two & From

How are you making an impact on the world?

We don't know about "the world" just yet, but we're certainly making a small difference in Romania, where consumers and entrepreneurs have had a rough start to capitalism. Fast forward a couple of decades, and we have one of the fastest internet connections in the world, with hundreds of products and services fighting for the consumer's attention. We love being part of that: getting the right product in the hands of the right customers and making things simple and seamless.

At Two & From, regardless of the technical specifics, our approach is simple: we identify our clients' customers' needs, define the ideal digital ecosystem and user experience, and create an exciting digital experience. We don't shy away from non-digital work either, but everything we do has a strong digital component nowadays.

We're a diverse group of professionals, but we share a passion for quality. Since we have this in common, we refuse to do ordinary things.
The digital world provides us with all the tools needed to build campaigns we can truly be proud of. It comes with a challenge we happily accept: convincing the user to interact with a brand despite the enormous amount of information competing for their attention.
In the end, it's all about approaching the project personally.

How would you define Real Work?

Real Work is treating every project with respect and responsibility. It's the work that pushes you to jump out of your chair and collaborate with every department. We know it when we see it. We could also measure it in ActiveCollab notifications per hour, but let's not get too analytical :)

What does one day in your life look like and what does it entail?

The morning is when all our creative juices flow. Once the coffee kicks in, we start talking about the projects of the day. We also monitor our ongoing digital campaigns, what needs optimizing, and what doesn't.

The writer of this article - Hello! - is from the creative department, so the rest of the day from his perspective is a combination of creative work, research, and fun. We try to use every possible distraction productively and incorporate it into our creative process.

We're also adopters of the art-copy-dev creative department. As a digital-first agency, we recognize that web development and UX/UI play a big part in generating innovative ideas.

How does ActiveCollab fit into a day in your life?

We think of ActiveCollab as our digital headquarters. Every client and every project has its slot, assignees, and subscribers. Of course, we use email as well, but ActiveCollab is the place where things become official, and the agency gets its next steps in order.

Throughout the day, ActiveCollab is a fail-safe against our human errors. It helps us keep track of everything and keeps distractions to a minimum. We love the straightforward UX/UI as well.

The fact that we can handle the entire process of a campaign, from beginning to end, gives us a new perspective on our work. We feel the responsibility to create worthwhile experiences.