Creating and sending an internal company newsletter to the company’s team members facilitates collaboration and keeps everyone in the loop. Whether your teams work from the same office or are scattered worldwide, you can use the internal company newsletter to communicate and share important team updates.
The internal newsletter helps teams visualize work and communicate across teams, paving the way for better collaboration. It’s an efficient way to share information visually, transparently, and effortlessly.
What’s an internal company newsletter?
An internal company newsletter is an email sent to all team members. Its primary purpose is to share news and achievements with everyone in the company, help build team culture, and promote collaboration.
Using an internal company newsletter as a communication channel allows you to share news and achievements no matter where your team is. This makes it an especially convenient means of communication for teams working remotely and away from conventional office space.
Sharing news and updates with your team regularly using the internal newsletter will boost engagement and help build up team spirit. It’s a perfect way to display project updates and share data and important charts with your team.
The best thing about the newsletter is that even though it is sent out to the team simultaneously, it gives them space to read and review it, and they can take as much time as they need to process the information. Email is an asynchronous means of communication, and it allows the team members to review the information when they have the capacity for it or save it for later if need be.
Team members can also follow up on news from the newsletter with some questions. The internal newsletter allows the team to review the information, make up for the time lost during a leave of absence, and, if they are newcomers, get acquainted with the functioning of the entire company. The internal company newsletter makes it possible for teams to communicate across teams, time zones, and scheduled meetings to share valuable info that will be useful for everyone.
Project management uses various techniques to keep the team on track and complete the project on time. A newsletter helps the team exchange information and increases their engagement. Sharing informative and engaging content via the team’s newsletter showcases and enhances company culture. Engaged team members will feel more included in the team activities and have more zest for future projects.
Managing multiple teams within a company and working on multiple projects makes tracking changes and updates more difficult. Internal company newsletters help teams share important information and create organizational transparency.
What are the benefits of an internal company newsletter?
Creating and sending an internal company newsletter will breathe fresh air into your company culture. It’s an efficient way to share data and information while reducing the daily emails the teams receive.
It will also reduce the fear of missing out among teams, which might occur if the team is scattered around the world or working remotely.
An internal company newsletter will help team members stay informed of the latest news and info if they are new to the team or simply busy working on other things to catch up on the news from the teams.
It is especially useful for onboarding new team members, introducing them to your company’s culture, and cultivating team spirit.
How do you create a team newsletter?
Start by collecting all the important info from all team members that would be valuable for everyone in the company. They can share their achievements, breakthroughs, updates on what they will be working on in the near future, and even personal news and updates if they feel inclined to do so. Create a fun and entertaining newsletter to keep the audience engaged, and don’t be afraid to put some memes, interesting photos, and internal jokes.
The most important thing when creating the newsletter is to be creative, and it does not have to be the sole responsibility of one team member. Make everyone included and share this responsibility by having team members take turns creating the internal newsletter. This will also serve another purpose: to add a personal stamp to the newsletter and make it more diverse.
The easiest way to create a consistent newsletter with all the elements that need to be included would be to create a template the team members will use to fill it in with important data. Transfer this data to an email template, and voilà - you will end up with a newsletter that is informative, engaging, and valuable - to which you can always give your own personal stamp.
The newsletter should be sent to all team members at equal intervals. You can opt for a monthly, bi-weekly, or weekly newsletter, but it is better to allow some time for activities and news.
If you work in a hectic environment and things change constantly, perhaps you can create a weekly newsletter that will keep your team up to date each week. Otherwise, having a monthly newsletter seems like the best option. For many teams, it’s usually the duration of two sprints; more than enough changes happen during that period.
What should an internal company newsletter include?
A company’s internal newsletter should include all the relevant information for the team: team accomplishments, news about conferences, lectures, certificate announcements, updates on who joined the company and who left, updates on positions within a company, etc.
Team accomplishments
When the team makes a breakthrough, it’s important to share it in the internal company newsletter. This ensures the information is shared across the organization. Whether you work in a small or large organization, news about your team usually doesn’t reach other teams unless shared in a company’s newsletter. To ensure the company is transparent, achievement can be shared in this manner.
Announcements
The company’s newsletter can contain information about upcoming conferences and lectures the company members will attend or give. Other team members might also want to participate, and sharing updates on such events could result in a team that is better equipped with the knowledge to make future breakthroughs.
New Team Members
Updating the company on new team members who joined the team will facilitate communication across teams and provide them with relevant updates. It will also allow the new members to make connections more easily, as the rest of the team will be updated on their roles. The newsletter can also contain information on who left the team or who’s on leave but will be returning in the future. This keeps the team updated on all the relevant changes in the team structure, facilitating cross-team collaboration.
How to make a company newsletter fun?
Here are some ideas on how to keep a newsletter informative yet truly engaging and fun:
- Include pop culture references, such as memes and internal jokes, whatever will make the most sense to your team.
- Share photos! Vacation photos and photos of team members at gatherings or in their workspace to boost engagement and community team spirit.
- Include everyone and entice everyone to contribute and feel included in creating a team’s newsletter.
- Don’t make it too long, but make it fun and easy to read. The team should look forward to reading each issue of the newsletter.
- Include important information, but make it easy to understand and present it in a visual way. It’s not a document they should study, but a fun way to gather new information.
How Can Internal Newsletter Help Visualize Work?
The newsletter will change things if your team cannot imagine what other teams are currently working on. It will bring teams closer and provide a better understanding of what others are working on.
The internal newsletter uses visualizations to help the team share important news and updates. It can facilitate the understanding of important processes and help the team visualize their work and the work of others. Since our brains process visual information better than any other information, focus on the visual data you can share via the internal newsletter and reduce the text accompanying it to make it an exciting and enticing read for your target audience—your teams.
Example of a good team newsletter
Is your newsletter goofy and filled with images? That's good! It will likely be successful because it provides a pleasant break from mundane responsibilities and tasks and attracts the reader’s attention.
One person should not single-handedly create your team’s newsletter; it’s a team effort that should provide more insight into the team’s activities.
An engaging newsletter promotes team spirit, boosts collaboration, and drives the team together. If more team members collaborate better, attend conferences together, and organize more get-togethers, it could be due to the success of the team’s newsletter.
If your team is looking forward to sharing the news with others and are competing who will make a more interesting visualization of their work, you know you’re on the right track. Most importantly, if everyone is taking part in creating it and reading it with as much enthusiasm, you will know you made a successful internal team newsletter.
