What is a Proof of Concept?
A proof of concept (POC) is a small-scale test or experiment used to determine whether an idea, product, or solution is feasible. The goal is to prove that the concept can actually work in practice before investing time, money, and resources into full development.
In project management, a POC is not about marketability or production optimization. Instead, it focuses purely on viability—can the proposed idea, feature, or method function as intended? By testing feasibility early, teams can validate assumptions, uncover potential issues, and give decision-makers confidence that the project is worth pursuing.
A typical proof of concept might involve building a basic prototype, running technical tests, or surveying users to gauge interest. For example, a software team may build a simplified version of a new feature to ensure the technology can be implemented. Similarly, a retail brand might test a new product recipe with a small group of customers before launching it widely.
The main advantage of a POC is reducing risk. Instead of committing to a full project based on assumptions, teams use evidence to decide whether an idea should move forward, be modified, or be abandoned. It also helps secure stakeholder or investor buy-in, since there’s tangible proof that the idea is possible.