What is Workflow Automation?
Workflow automation is the process of using software to streamline and automate repetitive, manual tasks within an organization. By creating predefined sequences of automated actions, businesses can reduce human input on routine processes such as sending emails, updating records, or managing approvals.
For example, instead of manually drafting and sending a welcome email to each new client, workflow automation can trigger personalized emails automatically, followed by scheduled reminders or updates. This not only saves time but also ensures consistency and accuracy across all communications and operations.
The main benefit of workflow automation is efficiency. It frees teams from tedious, low-value tasks so they can focus on creative problem-solving, strategic planning, and delivering better customer experiences. Over time, automation reduces errors, accelerates processes, and enables businesses to scale operations without increasing overhead.
