Project Objectives

Objectives are the specific, actionable steps that guide a project towards its bigger goals. While goals set the direction, objectives break them down into smaller, measurable outcomes that teams can work on. They’re the “how” behind the “what”, giving clarity to the project path and ensuring progress is trackable.

Objectives fall into 5 categories. Strategic objectives are about aligning project work to big picture outcomes, such as 30% increase in sales or average revenue per sale. Performance objectives measure how teams and processes are functioning, often by tracking efficiency, accuracy or productivity. Financial objectives are about the project budget, ensuring spending is within limits or cost savings are achieved. Regulatory objectives are about compliance, making sure projects follow laws, sustainability standards or internal policies. Effectiveness objectives are about improving workflows and tools, such as implementing better project management software or refining remote work policies.

Together these objectives form a framework for progress. They allow teams to prioritise tasks, measure success and quickly identify when adjustments are needed. Unlike broad goals, objectives are specific and measurable which makes them easier to track and measure throughout the project lifecycle.