What is Problem Framing?
Problem Framing is a design thinking method used to deeply analyze, define, and understand complex business challenges by examining them from both the organization’s objectives and the customer’s perspective. The goal is to craft a clear, concise problem statement that guides the development of effective, high-impact solutions.
Problem framing is a collaborative process, often applied in the early stages of projects, products, or campaigns, to ensure teams address the root causes rather than surface-level symptoms. While not a problem-solving strategy itself, it lays the groundwork for targeted, sustainable solutions by clarifying the true scope, context, and direction for action.
