What is Iterative Process?
The iterative process is a development approach that improves a project or product through a series of repeated cycles. Each cycle involves creating or updating a version, gathering feedback, making adjustments, and refining the result until it meets the desired standard. This trial-and-error methodology allows for continuous improvement throughout the project life cycle.
While commonly used by Agile teams in industries like software development and automotive manufacturing, the iterative process is also valuable for creative agencies that need to adapt quickly to client feedback or market shifts. For example, instead of delivering a finished website all at once, a design agency might share an early draft, collect feedback, and revise it in multiple stages.
By encouraging regular review and refinement, the iterative process reduces the risk of major rework, increases responsiveness, and ensures the final product better aligns with user needs and expectations.
